Once upon a time, PPC Ltd manufactured grey powder. The ultimate commodity. And because the industries legal cartel had done a great job convincing markets that all cement was the same kind of grey, everyone believed it. But when free market conditions returned in 1994, and market shares were heading south, that story needed undoing. Carefully. PPC’s new brand story was born from the legendary spirit of a mighty African elephant. And the elephants way. The narrative acknowledged the great responsibilities that come with great power. And accepted the responsibilities of growing the strength of the whole South African herd. And supporting the building ideas and ambitions of everyone in it. PPC’s unique unity story took the brand from grey to red. The bottom line went the other way.
“Market shares rocketed by 36% in less than a year. An IMM Marketing Company Of The Year Award followed”
John Gommersall
CEO