Once upon a time, PG Building Glass supplied glass. Clear products. Hard to distinguish from rivals. Easy to substitute for cheaper imports and alternatives at any point in the home and commercial building supply chain. Without anyone being any the wiser. An opaque story.
Today, the hero in the PG Building Glass story is SmartGlass. A brand of glass that’s better because more thought goes into it. Now glass thinks. Our narrative was about a smarter glass. And the intelligent things that PG Building glass could do to make their customers buildings safer, more comfortable and more beautiful. And because every building (and the owners) need to look smart, everyone bought SmartGlass
“ The SmartGlass brand story was a really clever one. It set us apart from much cheaper competition. Market share lit up.”
Bernice Bailey
Marketing Director