Once upon a time, the Girls & Boys Town story was about helping South Africa’s vulnerable youth to shine. But donors didn’t get it. Or weren’t moved as much as they should. Or held on to an old perception that Girls and Boys Town kids were delinquents because the Children’s Court placed them there. Which made fundraising in a tough economy filled with social needs everywhere, very hard. Today, the Girls & Boys Town narrative is about healing the lives of broken-hearted children. And the therapeutic work that Girls & Boys Town do to restore the lives of children wrecked by physical and emotional abuse of the adult making kind. The Girls & Boys Town is told over social media, OOH, print and radio media.
“ Our new narrative tells a simpler human story that donors understand easily. Donations are flowing in”
Lee Loynes
CEO