Once upon a time, Concor made concrete pavers. Today, their pavers are high fashion. To memorably launch a new brand of paving blocks to architects notorious for avoiding product launches, we hosted a fashion show. Right brained architects turned out in their droves to mingle with the best haute courtier and watch stunning models showcase leading designer brands. The ramp, of course was paved by Concor. The event was product free. But the association was beautifully locked in. The high fashion story continued to be told in print, digital and direct media.

“ Our unique story broke the construction industry mould. Sales ramped up ”

Carsten Schubert
Marketing Director

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