Jonathan Hall is the CEO of BrandStory. His unique blend of brand strategy and applied behavioural science expertise have created powerful brands and persuasive messages for many blue-chip and mean-and-lean organisations across a wide range of industries. A Wits Business School graduate, Jonathan also holds certifications in behavioural economics, brand, and narrative science. He is the author of e-books ‘The Power of Brand Story’ and ‘BrainSell’ and a member of the South African Institute of Business Consultants. His successful work over the past 40 years has garnered several awards, including an IMM Marketing Company of the Year award, a PSA Innovator of the Year Finalist award, and a Deloitte Champion accolade.