Win more “yes” decisions with our narrative strategy, behavioural science and neural marketing know-how. Get a persuasive market message that earns you more mindshare and market share.

Brand Story is a narrative strategy agency. We established in 2012 to blend our narrative art and behavioural science know-how into a unique and powerful market messaging service that gives our clients an unfair and enduring neural edge over their competition. Since forming, we’ve helped to craft brand and narrative strategies for many blue-chip and mean and lean clients in a wide range of industries. Today, all our clients’ brand stories stand out from the rest.

Brand Story is owned and operated by the FuseWorks marketing group. FuseWorks (Pty) Ltd is a privately-owned firm based in Sandton, Gauteng, South Africa. The firm opened it’s doors in 1997.

Our work is backed by a solid track record, proven competency, successes, awards, and a string of blue-chip references. Clients served include Deloitte, Liberty Life, Old Mutual, PPC Ltd, CFMC Australia, The Law Society of South Africa, Centric Holdings, The Property Investment Group, Tower Bridge, OKI, Grinrod, Pargo, Ella Coffee and PG Glass. We have also donated our narrative science skills to help NPOs like Girls and Boys Town, the National Peace Accord Trust, and the Knowledge Tree Foundation to grown revenues.

Our clients’ significant achievements over the years have earned an IMM Industrial Marketing Company of the Year Award, Best Company to Work for Awards, a PSA’s Innovator of the Year Finalist Award, and a Deloitte Champion Award.